In such a demanding labor market, education with specializations and differentiated elements are almost mandatory to add value to a curriculum and studying a master’s or postgraduate degree can be the key to this.
This growth in demand makes online higher education an economically viable business. The main factors when choosing an online higher education program are course content, adaptation of the course to the student’s needs, user experience, and price, with the latter being particularly relevant. This is a sector in which companies compete by offering discounts on their masters’ and courses, and by selling their services at the lowest possible price. Therefore, companies need to grow quickly to reach the profitability threshold and online education overcomes this threshold because it has no geographical barriers, it is an offshore business.
In this environment, the main opportunity for the Spanish product compared to other online academic offerings lies in the language.
The Spanish product is generally perceived as being of superior quality compared to other international degrees and has an excellent quality-price ratio, but its main attraction is undoubtedly the language.
With a global Spanish-speaking community of over 585 million, Spanish is the second most spoken language after Chinese. More than 7% of the world’s population speaks Spanish and it is the official language in 21 countries. This is the main competitive advantage of the Spanish online higher education product, which gives the business a much greater potential for expansion than other higher education products.
The consolidation of this sector through corporate operations is a reality in which Finenza is working with different players, and which will allow Spain to reach the levels of an internationally developed sector, as in the UK and USA.
Senior Director Finenza